VETZ

VETZ is a Sweet Bitter aperitif, with an alcohol percentage of 11%, characterized by a sharp bitter flavor, but with a consistent floral background. The product is a 100% natural solution of alcohol and ten selected botanicals gathered from all around the world; alcohol extracts the active ingredients and the taste properties of botanicals, where the color is given by the hydro-alcoholic maceration of dry spices in alcohol.

Every ingredient contained into this bottle is natural and authentic, like the relationships to which we dedicate our drink and it doesn’t contain any extra colorants or additives; no bullshit in it. It’s produced in Italy, in Turin, the native city of the Italian aperitivo.

Just with the perfect blend of superior botanicals is possible to create a product that aims to be the best, but just by adding pure passion is possible to create something that tries to reach perfection.

WE WANTED A BETTER DRINK

VETZ is a Sweet Bitter aperitif characterized by a sharp bitter flavor, but with a consistent floral background. The product is a 100% natural solution of alcohol and selected botanicals gathered from all around the world; alcohol extracts the active ingredients and the taste properties of botanicals, where the color is given by the hydro-alcoholic maceration of dry spices in alcohol. Every ingredient contained in this bottle is natural and authentic and it does not contain any extra colorants additives. The product draws on the tradition of Italian bitters, revisiting it with exotic notes without exceeding the obvious tropical. Cedar and vanilla embrace the provocative freshness of the elderflower, the true author of the warmth and enveloping livery of the product. Orange and gentian complete the picture with a slight bittersweet push, for a finish that scratches and caresses at the same time. Captivating to the eye with amber and golden tones, light and at the same time engaging. Eleven degrees of alcohol, perfect to close with the day's work and start (or rather “aperire”, the Latin word that gives birth to one of the Italians' favorite words) to unfasten the tie.

WE WANTED A BETTER DRINK

Today we all care more about what we do, what we eat and how we treat our bodies. We should consider more also what we drink. This is why we have created Vetz, just natural and real ingredients, no chemicals or other additives. The potion that you are holding in your hands is composed with 22 premium and selected botanicals, a special blend that took us years of research but that makes us proud of what we have created. Few natural and simple ingredients, nothing more. In a world where many companies are sketchy and hide the ingredients of their products, we are happy to share with you how our product is made,
because transparency for us is important.

NATURAL

Every ingredient used in this bottle is natural and authentic, like the relationships to which we dedicate our drink. In a society where everything runs at a fast pace, we want to encourage people to unwind and live life appreciating its simplicity in harmony with nature. Honoring our highest source of inspiration, nature, we simply mix botanicals to obtain the most harmonious aperitivo drink.

PREMIUM

When you taste Vetz, the quality of its ingredients stands out and refreshes your senses from the very first moment. Years of research and development went into the precious potion you are holding in your hands. You are enjoying the result of an adventure that brought together out passions, our culture and very high qualitative ambitions.

EDGY

"People in love often become edgy, dangerous. They lose their sense of perspective.” said Charles Bukowski. Along the way, we may have made same mistakes: we took something traditional and with a long cultural heritage such as the Aperitivo, we shook it up, changed it, fell in love with it again, lost any sense of perspective and ignored the critics. Re-inventing culture is a dangerous game. We played it. Like it or not, this is the result. Our result.

FRIENDLY

Vetz was created by a group of Italian friends that loves Aperitivo and the good life. The word Vetz means “Buddy/friend” in Italian and we want people to enjoy Vetz among friends just like we do! To create new relationships and to care for old ones. That’s why we want our communication to feel friendly, our customers need to feel the friendly Italian vibe all the way. No stress, no musts, no pressure, just you, your friends and a good drink.

OUR STORY

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VETZ

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HEAD OFFICE

VETZ

TAC - The Aperitivo Company

Högalidsgatan 50

117 30, Stockholm, Sweden

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