The name, Vetz, comes from an ancient and happy way to call your buddies in Italian, a tribute to friendship that we want to share with the world. We worship this lifestyle and daily celebrate this moment of happiness with friends, who inspired us to craft the potion you hold in your hands. Vetz is a synonymous of happiness, to take life in an easy way and to disconnect from the world by reconnecting with people. Embracing the best gifts of our times, we embrace an “onlife” philosophy: a balance between digital interactions and physical experiences that we tend to reflect in everything we do. Our journey started by doing Aperitivo events in several venues in Stockholm and Copenhagen, with a recurring and rotating concept, bringing hundreds of people together to share joy, good food and good drinks. Somehow, we could be considered the pioneers of the Italian aperitivo events in Scandinavia. With these events, we understood the importance of marketing and product activation and, more than everything else, that there’s not an aperitivo drink in the market that fully represent the values that people have today. We decided to finally change this. We created something made by friends, for friends. And its name is Vetz.
ON - LIFE
Section where we have all the events that we are going to have
Pushing the onlife concept and having a list of suggestions (manifesto) for the on life well being
Tell a bit about our sustainability activities